Having a company or business website in Kenya is crucial.
Your website is the focal point of all your digital marketing efforts. From your website, you can collect important customer data and behaviour.
In this article, we look at why it is vital to design an optmized website for your business.
Importance of having a company website
When you start a business, there are two main objectives. Solving a problem and making money.
When you create a product or service that solves that problem, you want people who face that problem to find you.
You want them to find your product/service, pay for it and hopefully, be satisfied, come back and refer others.
Now, how do these people get to know about you?
How do they get to learn about your product or service without having to call you when you are having dinner?
One of the answers to this: Have an optimized company/business website.
By having a website, users get to learn about what you offer, the costs associated, where to find you, how to reach you if they need assistance, read about case studies and so much more.
Without a website, it becomes too cumbersome to achieve that.
Optimizing your website
However, having a company website is not the end of it.
You need to ensure your website is optimzed to provide the users with a seamless experience.
This is what we call Search Engine Optimization.
You need to ensure your site is fast, easy to skim through,
Important pages should be easy to find (Important pages should be a maximum of 3 clicks from the homepage).
There are 3 types of SEO and it is important that your website implements these types.
It is also important to ensure you follow the E-E-A-T guideline by Google. By doing so, you provide not only your users with a good experience but also ensure that search engines such as Google are satisfied and increase your chances of ranking high.
If you feel like you would want to learn how to implement SEO on your own, check out our affordable online SEO course.
Types of websites you can have in Kenya
There are a couple of different types of websites you can have in Kenya. The 3 main ones include:
- Company/Business Website – A site that details information about a business, its products, services, blog, team members, and contact information. This can be displayed in two ways:
- One page – This is where everything on the site fits in one page.
- Multipage – You have multiple pages that users have to click to get to. Example, about us page, services page, etc.
- Landing Page – This is where you have content about an offer, specific product/service that you have. Typically, one does not have all the info about a company on a landing page.
- E-commerce website – A site that enables users to view, and buy products from your platform.
Setting a budget for your company website
Now this is a topic many people do not like talking about.
We are very open about talking about how much money we want to make.
But very quiet when we start talking about the investment that needs to be made to make that money.
Always have a budget in mind.
Do not contact a website designer without having a tentative budget.
The second part to this subtopic is understanding that designing a website is an investment.
Do not look at it as money down the drain.
Look at it from the lens of, “I’m making an investment for my brand”
This way, when your designer reverts with an amount you did not anticipate, you will not run but have a conversation with them on how to make it work.
At Jeder Agency, we design websites for businesses and companies in Kenya at affordable rates.
In fact, every month, we have an offer where we design two websites for only Ksh 39,500. This includes a domain name and hosting for one year. (Terms and Conditions Apply)
To find out if you are eligible, fill in this form.
Jeder Agency website design services
As mentioned above, we design business websites for Kenyan companies.
We also offer optimization services under our SEO service package.
And to put it all together, we have prepared a 6 month SEO template that you can use by yourself or in-house team, to optimize your website and drive traffic to it.
6 month SEO plan for Kenyan Businesses
Process of getting your website live
Getting your site live is dependent on the type of site you want, the amount of information you want included and finally, the designer you choose.
At Jeder, we typically take a maximum of one month from the time we start designing to the site being fully functional and live.
If you are ready to have a business website, fill in the form below and one of our representatives will get back to you with a quote.
