Email marketing is a segment of digital marketing that entails sending email campaigns and newsletters to your subscriber list with the aim of creating awareness of a product or service, making an announcement, giving offers, directing readers to your site just to name a few. Email marketing is a more
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We write about the industry’s best practices, latest news and insights on how to develop digital strategies for businesses.
The “Why-How-What” marketing model as I like to call it, is a model widely used by successful organizations to capture the emotive side of their target audience. Simon Sinek, a speaker, discovered this model which he calls the Golden Circle, and explains in the video below how successful individuals such
This is the story of how I quit my job 3 months before the first case of COVID-19 hit my country. In the first 6 months of 2020, I had three main goals. Marry my fiance, move into a home together, and grow my new business. Why did I quit
If you run a WordPress website or a WordPress consultancy service, then you must be using a couple of plugins to add functionality and design to your website or that of your clients. As mentioned above, plugins help in adding functionality without necessarily adding code snippets to your CSS or
Avi Schiffmann, a 17-year old, has built one of the largest websites (www.ncov19.live) in terms of traffic in the world. The website helps in displaying live corona virus statistics across the world.
Search Engine Optimization is one of the most important aspects of website performance and ranking. It is not enough to just have a website but have one that’s fully optimized for search engines. In our previous article, we discussed what Search Engine Optimization is and why you need it. In