We write about the industry’s best practices, latest news and insights on how to develop digital strategies for businesses.
Coinbase, a cryptocurrency exchange platform experienced a short outage during the superbowl due to their unique yet simple half time break ad. The Ad which saw a QR code glide from corner to corner, similar to old computer screen saver, captured the attention of viewers. The ad ran for 60
Email marketing in Kenya is slowly on the rise. However, not as many marketing professionals or businesses use it as much as they should. In this article, we will discuss what email marketing is, why not as many businesses are using it, how to effectively implement this type of marketing,
Email marketing is a segment of digital marketing that entails sending email campaigns and newsletters to your subscriber list with the aim of creating awareness of a product or service, making an announcement, giving offers, directing readers to your site just to name a few. Email marketing is a more
The “Why-How-What” marketing model as I like to call it, is a model widely used by successful organizations to capture the emotive side of their target audience. Simon Sinek, a speaker, discovered this model which he calls the Golden Circle, and explains in the video below how successful individuals such
This is the story of how I quit my job 3 months before the first case of COVID-19 hit my country. In the first 6 months of 2020, I had three main goals. Marry my fiance, move into a home together, and grow my new business. Why did I quit
If you run a WordPress website or a WordPress consultancy service, then you must be using a couple of plugins to add functionality and design to your website or that of your clients. As mentioned above, plugins help in adding functionality without necessarily adding code snippets to your CSS or
The purpose of having a website, is to drive your business objective agenda. We do not sell websites, we design websites that sell.
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