Welcome to The Jeder Blog

We write about the industry’s best practices, latest news and insights on how to develop digital strategies for businesses.

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How to use email campaigns to generate leads - Jeder Agency

The 7 basic steps for an effective email campaign strategy. (Easy to follow)

Email marketing is a segment of digital marketing that entails sending email campaigns and newsletters to your subscriber list with the aim of creating awareness of a product or service,...

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The Golden Circle - Marketing to your audience - Jeder Agency

The “Why-How-What” Marketing Model – Also Used By Apple.

The “Why-How-What” marketing model as I like to call it, is a model widely used by successful organizations to capture the emotive side of their target audience. Simon Sinek, a...

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Ian Kuria Maina, Website Designer & SEO Specialist at Jeder Agency

5 ways I was able to grow my consulting business during the pandemic.

This is the story of how I quit my job 3 months before the first case of COVID-19 hit my country. In the first 6 months of 2020, I had...

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7 Essential WordPress Plugins for your website

7 best WordPress plugins to install for a basic website

If you run a WordPress website or a WordPress consultancy service, then you must be using a couple of plugins to add functionality and design to your website or that...

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17 year old designs a website and turns down an 8 million dollar advertisement offer.

Avi Schiffmann, a 17-year old, has built one of the largest websites (www.ncov19.live)  in terms of traffic in the world. The website helps in displaying live corona virus statistics  across...

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SEO techniques - Jeder Agency

3 types of Search Engine Optimization techniques that your website needs to rank high on Google.

Search Engine Optimization is one of the most important aspects of website performance and ranking. It is not enough to just have a website but have one that’s fully optimized...

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Working from home during the COVID 19 pandemic

3 Strategies That Companies Can Adopt During The COVID-19 Pandemic.

A few weeks ago, all businesses were busy drafting plans of how they were going to approach the year 2020. Plans were being documented, timelines were given and tasks and...

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digital analysis jeder agency

3 ways to generate more traffic and sales through your website.

In this article, we will discuss three things that you can do to generate more relevant traffic to your website. Having relevant traffic will definitely increase the likelihood of doubling...

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Digital Campaign Planner - Jeder Agency

A Comprehensive Digital Campaign Toolkit

When you have decided to run a campaign to create awareness or increase sales, you need to have a document in place that outlines the different types of content you...

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Jeder Agency - Search Engine Optimization in Kenya

What is Search Engine Optimization?

In this article, we will learn how SEO works, how you can adopt it to your website and why it is important to your business. Search Engine Optimization (SEO) is...

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