#WhiteBoardMonday is a weekly video segment that discusses different digital marketing techniques that companies can implement in their businesses.

Episode 1:
Defining digital marketing and it's 8 pillars.

In this episode, we look at the 8 types of digital marketing. We define them and identify ways we can use these digital marketing pillars to grow our businesses and brands.

What digital marketing type(s) do you find helpful for your business? Let me know in the comment section of this video.

Episode 2:
Is Digital Marketing Hard or Worth The Stress?

When you get into the digital marketing space, you realize that it is not as easy as a large percentage of people think. However, with the right steps, we can make digital marketing easier and worthwhile.

In episode 2 of Whiteboard Monday, we discuss 3 things that make digital marketing seem hard and 3 things we can do to make it easier.

Episode 3:
Email Marketing in Kenya.

Email marketing in Kenya is slowly on the rise.

However, not as many marketing professionals and businesses use it as much as they should.

Email marketing has the highest ROI among the 8 types of digital marketing we have.

In this episode, we discuss what email marketing is, why not many people use it and how you can use it to grow your business.

We also discuss the main tool to use when starting your email marketing journey – An email service provider (ESP). Mailerlite is our esp of choice and what we use here at Jeder Agency.

Episode 4:
What is SEO & how do I use it? SEO in Kenya

SEO is one of those pillars of SEO that not many businesses utilize in Kenya.

That’s both a good and a bad thing.

It is good because that means the competition is lower and the chances of success are quite high.

However, SEO needs expertise, consistency, and most importantly, patience.

In the video below, we briefly look at what SEO is and a few techniques you can implement to help your website rank higher.