A few weeks ago, all businesses were busy drafting plans of how they were going to approach the year 2020. Plans were being documented, timelines were given and tasks and responsibilities assigned. And even when the news about the pandemic hit Kenya (where I am writing this from) about how
Welcome to The Jeder Blog
We write about the industry’s best practices, latest news and insights on how to develop digital strategies for businesses.
In this article, we will discuss three things that you can do to generate more relevant traffic to your website. Having relevant traffic will definitely increase the likelihood of doubling your conversion rate and that will trickle down to generating more revenue. The three things we will be discussing are:
When you have decided to run a campaign to create awareness or increase sales, you need to have a document in place that outlines the different types of content you will share. This document will also assist in ensuring you understand your campaign objectives, set a target audience profile, adhere
In this article, we will learn how SEO works, how you can adopt it to your website and why it is important to your business. Search Engine Optimization (SEO) is the process of enhancing and optimizing your website through both technical and non-technical ways to ensure it ranks high on