A few weeks ago, all businesses were busy drafting plans of how they were going to approach the year 2020. Plans were being documented, timelines were given and tasks and responsibilities assigned.
And even when the news about the pandemic hit Kenya (where I am writing this from) about how this virus is affecting the world, not many entrepreneurs thought that they would be home today, thinking of how to run their businesses while at home.
In this article, we are going to look at three strategies your business can adopt to survive this pandemic.
Conduct A Digital Audit
As an entrepreneur, you will have to take stock of all the digital assets you possess. A digital asset is any entity that is in a digital format that your business owns. For example, social media accounts, websites, videos, digital photos, etc.
Why is this important? That takes us to our next strategy;
Develop a digital strategy for your business.
There has never been a better time to develop a digital strategy for your business. The number of people working from home has hit an all-time high. Video conferencing platforms like Zoom, Skype and Microsoft teams have seen an increase in users and also in value.
Coming up with a digital strategy will help position your company firmly in this digital age and give you an edge over your competitors.
And it is not too late.
With the assets that you already possess, develop a strategy that will drive your business not only for the short term but also for the long term.
Some of the things in your strategy will include;
- Having a highly optimized and functional website.
- Creating content using the videos and images you have.
- Using your social media channels to create awareness for your business and drive traffic to your website.
- Creating a lead strategy funnel.
- Developing an email marketing campaign to assure clients and customers that you are still serving them.
To have a better grip on this, there is a digital strategy guide that you can use. You can access the guide here
And finally,
Communicate to clients and customers
Assure your clients that you are still in control and can serve them. This is the time your clients and customers should see your worth and value.
Send emails to;
- Check up on your clients.
- Let them know that you are still working.
- Assure them that you have their best interest during this crisis.
Combining this three strategies will help you embrace the digital transformation.
Apart from improving our healthcare systems, this pandemic has taught us that we should embrace digital transformation and take it seriously.
Businesses that thought they could never have a website are now rushing to have one.
Some real estate companies are being forced to have 3D viewings just to keep their clients close and happy.
Not all companies have to do this, but most need to.
