Moments that marketers and SEOs should use in creating content

User Intent Google Searches - Jeder Agency

Moments that marketers and SEOs should use in creating content

We turn to our devices for almost everything. Don’t know how to make pizza? Just Google the recipe. Need to find the nearest Ethiopian restaurant? Google it.

With such behavior, marketers and SEO professionals should create content based on the different intents of consumers.

Google puts it in 4 main categories:

I want to know

In this moment, the user wants to acquire new information. This is the research phase. So what kind of content can you create based on this moment? Let’s use our company, Jeder Agency, as an example. 

We provide SEO services. To cater to users at this moment, we would develop content that informs users of what SEO is and why it is essential for their business.

In terms of the buyer’s journey funnel, this is the awareness stage. 

I want to Go

I want to go focuses on location-based queries. A user wants to find the nearest bookshop or the best Ethiopian cuisine. 

To take advantage of such queries, make sure you utilize Google’s Google Business Profile tool to populate your location details.

I want to do

In this moment, the user wants to get more details on how to perform a certain task.

Best content idea for this? Create a ‘how-to’ content section. For example, how to develop an SEO strategy, how to rank my website on page 1 of Google.

I want to buy

Last but not least, a user would want to make a purchase. This is not new. Most of us have made online purchases. 

You want to ensure your products are easily found. How can you do this?

One, ensure you implement E-commerce SEO, and secondly, advertise or promote your products on Google Ads and social media platforms.  It does not matter how good your products are. They will not be found unless you promote them.

The video below shows micro-moments to build on what we have already discussed. Make sure you watch it!

4 New Moments Every Marketer Should Know by Google

Click the download button to access this document by Think With Google.

Download

If you enjoyed reading this article, feel free to reach out to me by clicking my name in the author box or by subscribing to the  Jeder Newsletter below.

Picture of Ian Kuria - SEO Specialist

Ian Kuria - SEO Specialist

Ian Kuria is a digital marketing professional with a diploma in digital marketing from the Digital Marketing Institute in Ireland. He also holds a Bachelor of Science in Informatics from Strathmore University in Kenya. He is a Search Engine Optimization (SEO) and Website Design Specialist and focuses on helping businesses have more than just a website by having a high-performing website.

Picture of Ian Kuria - SEO Specialist

Ian Kuria - SEO Specialist

Ian Kuria is a digital marketing professional with a diploma in digital marketing from the Digital Marketing Institute in Ireland. He also holds a Bachelor of Science in Informatics from Strathmore University in Kenya. He is a Search Engine Optimization (SEO) and Website Design Specialist and focuses on helping businesses have more than just a website by having a high-performing website.

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With this course, you can gain a competitive edge in the job market and increase your earning potential.

This comprehensive course covers everything you need to know to become an expert in SEO.

From understanding how search engines work to implementing effective techniques and principles to improve website rankings, you’ll gain valuable knowledge and skills that you can apply in the real world.

Learn how to develop a successful link-building strategy, build relationships that can help with your digital PR efforts, and gain insights into other types of SEO such as on and off-page SEO and technical SEO.