What is Search Engine Optimization?

What is Search Engine Optimization?

In this article, we will learn how SEO works, how you can adopt it to your website and why it is important to your business.

Jeder Agency - Search Engine Optimization in Kenya

Search Engine Optimization (SEO) is the process of enhancing and optimizing your website through both technical and non-technical ways to ensure it ranks high on search engines such as Google, Bing, and Yahoo. When your website is among the first results on Google, this gives you a great opportunity to increase your brand awareness, get leads and generate more sales.

Google Spiders - Jeder Agency Website Design & SEO Services in Kenya

When you search for something, Google crawls its index “database” of all the webpages it has, using software programs known as spiders.

Jeder Agency - Google Search - Website Design & SEO Services in Kenya

For example, when you search the word Jeder Agency, the software program searches its index of all available web pages that have the keywords, which in this case is Jeder Agency. The pages that Google finds with these keywords are probably in the hundreds of billions. So how then do they know what to show you?

Google asks over 200 hundred questions to answer this question. These questions can be grouped into 3 main classifications: Relevance, Authority, and Quality.

Search Results Web results The Three Pillars of SEO: Authority, Relevance & Trust

Relevance

This tries to provide the search results that best suit your keywords. It checks webpages with those keywords, the number of times the keywords have been used. So, when you search Jeder Agency, Google will not provide you with the results of the best coffee in town.

Authority

This tries to answer the question of the authority of the webpages. The founders of Google, Larry Page and developed an algorithm that determined how a page ranked based on how many links (whether internal or external links) are pointed towards this page and what type of links they are (whether they are links from websites that are trusted). This is known as link building.

Quality

This factor looks at the type of content you have, whether it’s up to date, how your website pages have been structure.

Google then combines these factors to provide an overall score and provide you with the best possible and most relevant results.

Fun fact: All these takes about half a second!

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Ian Kuria

Ian Kuria

Ian Kuria is a digital marketing professional with a diploma in digital marketing from the Digital Marketing Institute in Ireland. He also holds a Bachelors of Science in Informatics from Strathmore University in Kenya. He is a search engine optimization and design enthusiast and focuses on helping businesses have more than just a website by having a high performing website.

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Digital Strategy 2020 - Jeder Agency
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