As the business landscape becomes increasingly digital, it is crucial for companies to incorporate SEO strategies into their overall marketing efforts. This can be particularly challenging for companies in Africa…
We turn to our devices for almost everything. Don't know how to make pizza? Just Google the recipe. Need to find the nearest Ethiopian restaurant? Google it.With such behavior, marketers…
Not interested in reading? Watch the video instead.https://www.youtube.com/watch?v=3Z6unGKTxHM&t=52s SEO in Kenya SEO in Kenya has been on a slight increase over the years, however, there is still a lot of…
E-commerce websites have been on the rise in Kenya with internet penetration on the rise.In fact, according to datareportal, there were 23.35 million internet users in Kenya in January 2022.They…
Content is the currency of the online world.We consume content every single day of ourlives. And with out attention span becoming smaller and smaller each year, businesses need to learn…
Coinbase, a cryptocurrency exchange platform experienced a short outage during the superbowl due to their unique yet simple half time break ad.The Ad which saw a QR code glide from…
Email marketing in Kenya is slowly on the rise.However, not as many marketing professionals or businesses use it as much as they should.In this article, we will discuss what email…
Email marketing is a segment of digital marketing that entails sending email campaigns and newsletters to your subscriber list with the aim of creating awareness of a product or service,…
The "Why-How-What" marketing model as I like to call it, is a model widely used by successful organizations to capture the emotive side of their target audience. Simon Sinek, a…
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