Becoming an SEO professional — What it takes and how to do it.

Becoming an SEO professional — What it takes and how to do it.

SEO is one of the most in-demand skills in the digital world in 2023.

With that said, it is imperative for digital marketing professionals to ensure they at least have surface-level knowledge of search engine optimization skills and techniques.

What is Search Engine Optimization (SEO)?

However, if you would want to get deeper into learning the different SEO types and strategies then keep reading.

Let’s quickly define what SEO is. It is the continuous process of improving the search ranking of a website. When you design or develop a website, the next logical step is to ensure that your website is easily found when users search for products and services that you are offering.

Can you implement SEO on your own?

Yes, you can.

However, to implement all aspects of SEO you would need to have the ability to understand some technical strategies.

There are 4 types of SEO that you can implement on your site. They include:

  • Technical SEO
  • Off-page SEO
  • On-page SEO
  • Local SEO

To learn more about these types, follow the link below:

 

Is SEO a profitable profession?

Yes, it is.

As I said earlier, SEO is one of the top 3 digital skills that are in demand.

Being proficient and understanding how to improve search rankings of websites is a skill that every business would want.

Why? Because why have a website with no or little incoming traffic?

Therefore, learning the different techniques and strategies to implement is crucial to you becoming a successful SEO professional.

Learning SEO

I have been practicing SEO for the past 6 years and in my experience, I have observed that great SEO courses are hard to come by.

With that, I developed a course that gathered all the information I have gathered in those 6 years as well as industry knowledge, and put it together into an online SEO course with lifetime access.

This SEO course covers all aspects of the four types I mentioned above and how to implement each of them.

For example, I cover how to add structured data (Schema Markup) to a page to increase your chances of having your website have rich data on the search engine results page (SERP).

An example of rich data is shown in the example below. Having those ‘recipe boxes’ is an example of what we call having rich data.

Rich results for recipe - structured data - Schema markup

Access the online SEO course below:

If you enjoyed reading this article, feel free to reach out to me by clicking my name in the author box or by subscribing to the  Jeder Newsletter below.

Picture of Ian Kuria - SEO Specialist

Ian Kuria - SEO Specialist

Ian Kuria is a digital marketing professional with a diploma in digital marketing from the Digital Marketing Institute in Ireland. He also holds a Bachelor of Science in Informatics from Strathmore University in Kenya. He is a Search Engine Optimization (SEO) and Website Design Specialist and focuses on helping businesses have more than just a website by having a high-performing website.

Picture of Ian Kuria - SEO Specialist

Ian Kuria - SEO Specialist

Ian Kuria is a digital marketing professional with a diploma in digital marketing from the Digital Marketing Institute in Ireland. He also holds a Bachelor of Science in Informatics from Strathmore University in Kenya. He is a Search Engine Optimization (SEO) and Website Design Specialist and focuses on helping businesses have more than just a website by having a high-performing website.

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How to implement SEO on your own
Digital Marketing

How to Implement SEO on Your Own

Can you implement SEO on your own? The simple answer is Yes, however, I would strongly recommend hiring an experienced SEO professional for the reasons outlined in the article. I also provide an alternative to business owners who still want to perform SEO on their own.

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Become An SEO Expert

With this course, you can gain a competitive edge in the job market and increase your earning potential.

This comprehensive course covers everything you need to know to become an expert in SEO.

From understanding how search engines work to implementing effective techniques and principles to improve website rankings, you’ll gain valuable knowledge and skills that you can apply in the real world.

Learn how to develop a successful link-building strategy, build relationships that can help with your digital PR efforts, and gain insights into other types of SEO such as on and off-page SEO and technical SEO.

SEO course in Kenya - Jeder Agency
SEO course in Kenya - Jeder Agency

Become An SEO Expert

With this course, you can gain a competitive edge in the job market and increase your earning potential.

This comprehensive course covers everything you need to know to become an expert in SEO.

From understanding how search engines work to implementing effective techniques and principles to improve website rankings, you’ll gain valuable knowledge and skills that you can apply in the real world.

Learn how to develop a successful link-building strategy, build relationships that can help with your digital PR efforts, and gain insights into other types of SEO such as on and off-page SEO and technical SEO.