The Google I/O Event 2023 – What to Expect From an SEO Perspective and How to Watch it

Google I/O 2023 - How to watch and what to expect from an SEO point of view

The Google I/O Event 2023 – What to Expect From an SEO Perspective and How to Watch it

The Google I/O is an annual event held be Google where they give a keynote address and give information on their latest developments in hardware, software and services.

The name “I/O” is taken from the number googol, with the “I” representing the “1” in googol and the “O” representing the first “0” in the number.

Typically, the event’s primary target is software developers. Through this event, they attend sessions where they get to learn how to build apps for Google’s platform.

Also, this is when they release new versions of their Pixel phone.

This year, we know they are releasing their first-ever foldable phone, the Pixel Fold. 

The device was teased by Google last week.

Watch the teaser video below.

What to expect from the Google I/O event and how to watch it

The Google I/O event is today. 

From a marketer’s or SEO point of view, expect a lot of talk on AI and specifically, Google’s LaMDA and Bard conversational and generative AI technologies.

This will affect:

– The Search Engine Results Page (SERP) and positioning of website links and properties

– How users search for information

– Website traffic and more.

Once watched, I will share more on the above.

So, how to watch it?

It will be streamed at 8:00 PM EAT.

You can watch by clicking the notification bell on the video below.

Picture of Ian Kuria - SEO Specialist

Ian Kuria - SEO Specialist

Ian Kuria is a digital marketing professional with a diploma in digital marketing from the Digital Marketing Institute in Ireland. He also holds a Bachelor of Science in Informatics from Strathmore University in Kenya. He is a Search Engine Optimization (SEO) and Website Design Specialist and focuses on helping businesses have more than just a website by having a high-performing website.

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