The “Why-How-What” marketing model as I like to call it, is a model widely used by successful organizations to capture the emotive side of their target audience. Simon Sinek, a speaker, discovered this model which he calls the Golden Circle, and explains in the video below how successful individuals such as Martin Luther King or organizations such as Apple think, act and communicate the exact same way. He narrates that people do not buy what you do, but buy why you do it. He uses Apple, Martin Luther King Jr and the Wright Brothers to explain this important marketing model.
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Watch this Ted Talk where he dives into this concept and explains why people do not buy what you do but buy why you do it.
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One of the best ways to express this narrative is through having a well-thought-of and uniquely designed website. On your website, you can narrate your story, bringing the customer or prospect to experience your WHY.
Having a uniquely designed website is not enough though. You must ensure that it is optimized to rank well on search engines like Google.
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