Search Generative Experience (SGE) rolled out to more than 120 countries, including Kenya

Search Generative Experience (SGE) rolled out to more than 120 countries, including Kenya

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Google’s Search Generative Experience (SGE) is reaching new heights, now available in over 120 countries and territories. This extensive expansion includes support for four additional languages: Spanish, Portuguese, Korean, and Indonesian. The move follows successful launches in the United States, India, and Japan, where positive feedback highlighted the usefulness of generative AI in addressing complex queries.

Here is a comprehensive list of the countries and territories where SGE is now available:

American Samoa
Angola
Antigua and Barbuda
Bahamas
Bangladesh
Barbados
Belize
Benin
Bhutan
Bolivia
Botswana
Brazil
Brunei
Burkina Faso
Burundi
Cambodia
Cameroon
Cape Verde
Central African Republic
Chad
Chile
Colombia
Comoros
Congo [DRC]
Congo [Republic]
Cook Islands
Costa Rica
Côte d’Ivoire
Dominica
Dominican Republic
Ecuador
El Salvador
Equatorial Guinea
Eritrea
Eswatini
Ethiopia
Fiji
French Guiana
Gabon
Gambia
Ghana
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Indonesia
Jamaica
Kenya
Kiribati
Kyrgyzstan
Laos
Lesotho
Liberia
Madagascar
Malawi
Malaysia
Maldives
Mali
Marshall Islands
Mauritius
Mexico
Micronesia
Mongolia
Mozambique
Myanmar
Namibia
Nauru
Nepal
New Zealand
Nicaragua
Niger
Nigeria
Niue
Northern Mariana Islands
Pakistan
Palau
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Puerto Rico
Rwanda
Saint Kitts and Nevis
Saint Lucia
Saint Vincent and the Grenadines
Samoa
São Tomé and Príncipe
Senegal
Seychelles
Sierra Leone
Singapore
Solomon Islands
Somalia
South Africa
South Korea
South Sudan
Sri Lanka
Suriname
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Turkmenistan
Tuvalu
U.S. Virgin Islands
Uganda
United States Minor Outlying Islands
Uruguay
Uzbekistan
Vanuatu
Venezuela
Vietnam
Western Sahara
Zambia
Zimbabwe

The expansion is not only geographical but also linguistic, making generative AI accessible to a more diverse audience. Users in countries like Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, and South Africa can now benefit from the AI-powered Search experience. The addition of Spanish, Portuguese, Korean, and Indonesian languages further enhances inclusivity.

Google is not just broadening its reach; it’s also introducing new features to make the Search Generative Experience more interactive and user-friendly. Users can now ask follow-up questions directly from the search results page, facilitating a more natural and engaging exploration of topics. This feature is set to roll out first in the U.S., adding to the convenience of seeking information.

Addressing the nuances of language translation, Google is working on eliminating ambiguity. When translating phrases with words that have multiple meanings, users will see those terms underlined. Tapping on these words allows users to specify the intended meaning, reducing the risk of misinterpretation. This enhancement will initially be available for English-to-Spanish translations in the U.S. and is expected to expand to more countries and languages.

The Search Generative Experience is also getting more comprehensive in terms of definitions. Previously available for educational topics, such as science, economics, and history, the feature now extends to coding and health information. Relevant words will be highlighted, allowing users to hover over them for a quick preview of their definitions or related images. This update is rolling out over the next month in English in the U.S., with plans for further global expansion.

Google’s commitment to advancing generative AI is evident in these expansions and upgrades. While concerns about accuracy and bias remain, Google continues to address these challenges to improve user trust. The global expansion and introduction of interactive features mark significant progress in making generative AI an integral part of the search experience worldwide.

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Picture of Ian Kuria - SEO Specialist

Ian Kuria - SEO Specialist

Ian Kuria is a digital marketing professional with a diploma in digital marketing from the Digital Marketing Institute in Ireland. He also holds a Bachelor of Science in Informatics from Strathmore University in Kenya. He is a Search Engine Optimization (SEO) and Website Design Specialist and focuses on helping businesses have more than just a website by having a high-performing website.

Picture of Ian Kuria - SEO Specialist

Ian Kuria - SEO Specialist

Ian Kuria is a digital marketing professional with a diploma in digital marketing from the Digital Marketing Institute in Ireland. He also holds a Bachelor of Science in Informatics from Strathmore University in Kenya. He is a Search Engine Optimization (SEO) and Website Design Specialist and focuses on helping businesses have more than just a website by having a high-performing website.

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