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SEO in Kenya
SEO in Kenya has been on a slight increase over the years, however, there is still a lot of work and sensitization that needs to be done for the market to really appreciate the role SEO has to play in advertising and the digital space as a whole.
What is SEO?
SEO is simply the continuous process of improving one’s website ranking on search engines with the main goal of being easily found when users search for products and services in your industry.
For example, at Jeder Agency, we provide SEO consultancy services. Therefore, we would want to appear among the first websites when a user searches for SEO consultancy services on Google or any other search engine.
Is SEO important? Is SEO a must for all businesses?
SEO is important for businesses that its audience are found online. Let’s put it into perspective. Ask yourself, how many times do you use Google to search? Do you find answers to this questions?
I’m guessing yes is the answer to the first question. Smart phones have become easily accessible and with internet penetration steadily rising in the African continent, Google searches have increased ten fold.
Therefore, would you not want your website found when a user is searching for a product or service that you offer?
Imagine you are looking to buy a pair of sneakers and you walk into a sneaker mall with 1,000 shops, all selling the same collection.
Would you visit all the stores? Probably not.
You will find yourself visiting the first outlets after entering the mall. And that is what happens when you search for answers on Google.
You do not check all the pages and websites. You check the first couple of websites that appear on the results page. This in itself is marketing. You are appearing right infront of your potential audience.
How long does it take to rank on the first page of Google?
There is no set time to rank your website high on any search engines. The metrics used for example by Google to determine if your website will rank high are many with most of them being a well kept secret.
But there are certain steps one can take to increase their chances.
Let’s find them below.
Steps of ranking on the first page?
- Have relevant and action oriented content.
- Create YouTube videos
- Have permalinks and Title tags/Meta description that pulls a user to click on your site
- Have a fast loading website
- Create content on social media pages that will lead users to visit your website.
- Share your website link with friends and colleagues
These steps must be done consistently to ensure you first improve your page rankings and once you do so, it helps you maintain that ranking.
Can I perform/implement SEO by myself?
The answer is yes and no.
When it comes to creating content, you can do this on your own. You can write articles and blogs on industry topics. You can also make videos and post them on YouTube.
When it comes to the technical bit of SEO, the best thing would be to hire an SEO professional.
Learn more about Technical SEO.
How much does SEO cost?
It really varies with your budget.
However, SEO is best done inder retainer agreements. This is because it is a continuous process. You would therefore need the consultant to work on your site for a couple of months or even years.
It does not come cheap as a good consultant will cost Ksh 15,000 upwards per month and that’s only professional fees. You will need to invest in some tools which are also paid on a monthly basis.
At Jeder Agency, we have the 6-month SEO Blueprint where you can improve your SEO score and get on the first page of Google in just 6 months. This is a 6 month retainer agreement costing Ksh 14,900 per month.
Types of SEO
There are 3 types of SEO. These three types or pillars separate the different activities
- On-page SEO
- Off-page SEO
- Technical SEO
SEO Tools
There are a couple of tools that will help reduce the work and increase efficiency as you try and rank high on
- Screaming Frog
- SEMrush
- MOZ
- Ahrefs
- Google Keyword Planner
SEO vs SEM
The simplest way to differentiate SEO and SEM is that SEO is mainly organic while SEM is a paid activity.
SEM or Search Engine Marketing is the process of promoting your website page by paying a search engine to list you at the top of a search results page for particular keywords.
SEO mostly focuses on organic activities such as creating content, ensuring your site speed is optimum, getting backlinks, and more.
If you enjoyed this article, you can check out our SEO service page where we discuss the different steps we take in ensuring we get a client’s website on the first page.
