The “Why-How-What” Marketing Model – Also Used By Apple.

The “Why-How-What” Marketing Model – Also Used By Apple.

The “Why-How-What” marketing model as I like to call it, is a model widely used by successful organizations to capture the emotive side of their target audience. Simon Sinek, a speaker, discovered this model which he calls the Golden Circle, and explains in the video below how successful individuals such as Martin Luther King or organizations such as Apple think, act and communicate the exact same way. He narrates that people do not buy what you do, but buy why you do it. He uses Apple, Martin Luther King Jr and the Wright Brothers to explain this important marketing model.

The Golden Circle - Marketing to your audience
The Golden Circle - Marketing to your audience - Jeder Agency

Watch this Ted Talk where he dives into this concept and explains why people do not buy what you do but buy why you do it.

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Ian Kuria

Ian Kuria

Ian Kuria is a digital marketing professional with a diploma in digital marketing from the Digital Marketing Institute in Ireland. He also holds a Bachelors of Science in Informatics from Strathmore University in Kenya. He is a search engine optimization and design enthusiast and focuses on helping businesses have more than just a website by having a high performing website.

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Digital Strategy 2020 - Jeder Agency
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