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The 7 basic steps for an effective email campaign strategy. (Easy to follow)

The 7 basic steps for an effective email campaign strategy. (Easy to follow)

  • Post author:Ian Kuria
  • Post published:August 16, 2020
  • Post category:Digital Marketing

Email marketing is a segment of digital marketing that entails sending email campaigns and newsletters to your subscriber list with the aim of creating awareness of a product or service,…

Continue Reading The 7 basic steps for an effective email campaign strategy. (Easy to follow)
The “Why-How-What” Marketing Model – Also Used By Apple.

The “Why-How-What” Marketing Model – Also Used By Apple.

  • Post author:Ian Kuria
  • Post published:August 12, 2020
  • Post category:Digital Marketing

The "Why-How-What" marketing model as I like to call it, is a model widely used by successful organizations to capture the emotive side of their target audience. Simon Sinek, a…

Continue Reading The “Why-How-What” Marketing Model – Also Used By Apple.
5 ways I was able to grow my consulting business during the pandemic.

5 ways I was able to grow my consulting business during the pandemic.

  • Post author:Ian Kuria
  • Post published:June 10, 2020
  • Post category:Digital Marketing

This is the story of how I quit my job 3 months before the first case of COVID-19 hit my country. In the first 6 months of 2020, I had…

Continue Reading 5 ways I was able to grow my consulting business during the pandemic.
17 year old designs a website and turns down an 8 million dollar advertisement offer.

17 year old designs a website and turns down an 8 million dollar advertisement offer.

  • Post author:Ian Kuria
  • Post published:April 13, 2020
  • Post category:Digital Marketing

Avi Schiffmann, a 17-year old, has built one of the largest websites (www.ncov19.live)  in terms of traffic in the world. The website helps in displaying live corona virus statistics  across the world. 

Continue Reading 17 year old designs a website and turns down an 8 million dollar advertisement offer.
3 Strategies That Companies Can Adopt During The COVID-19 Pandemic.

3 Strategies That Companies Can Adopt During The COVID-19 Pandemic.

  • Post author:Ian Kuria
  • Post published:March 31, 2020
  • Post category:Digital Marketing

A few weeks ago, all businesses were busy drafting plans of how they were going to approach the year 2020. Plans were being documented, timelines were given and tasks and…

Continue Reading 3 Strategies That Companies Can Adopt During The COVID-19 Pandemic.
A Comprehensive Digital Campaign Toolkit

A Comprehensive Digital Campaign Toolkit

  • Post author:Ian Kuria
  • Post published:January 28, 2020
  • Post category:Digital Marketing

When you have decided to run a campaign to create awareness or increase sales, you need to have a document in place that outlines the different types of content you…

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